I define marthastewartization as when more people watch TV shows about doing something than actually doing it themselves. We’ve already seen similar with cooking, interior design and DIY, now craft is gaining in popularity, and in particular the attitude that you can learn certain crafts in a few hours and then put them away again. It’s craftporn, foodporn and designporn; voyeurs rather than participants.
I had bragged to a couple of friends that I am a recent subscriber to a
But anyway, Chris is good. And is thinking along similar lines around mass amateurisation, consumer becomes producer (but perhaps only sometimes, sans TV), and how important it is to be able to make stuff, not just buy it.