Today I wonder how many people are unwrapping their very own brand new
It's not like tickets to the opening of Star Wars III. It's buying a thing - albeit a sexy one. Wii, iPhone... be the first (or second) to buy this thing just so you have it.
By the way, the Attention Economy is a somewhat scary term for the way that money is being attached to your eyeballs.
Perhaps Apple and other select mega-brands have managed to design a way to capture your attention entirely through abuse of the cardinal vices - or a few of them - greed, lust, pride, envy, idolatry, sloth.
Now that's marketing.